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District 5470 Strategic Plan
2017 – 2019
 
 
Rotary International Strategic Priorities and Goals
 
Strategic Priority 1 – Support and Strengthen Clubs
  • Foster Club innovation and flexibility
  • Encourage Clubs to participate in a variety of service activities
  • Promote leadership diversity
  • Improve member recruitment and retention
  • Develop leaders
  • Start new, dynamic clubs
  • Encourage strategic planning at club and district levels
 
Strategic Priority 2 – Focus and Increase Humanitarian Service
  • Eradicate Polio
  • Increase sustainable service focused on programs and activities that support youth and young leaders and Rotary’s six areas of focus
  • Increase collaboration with other organizations
  • Create significant projects both locally and internationally
 
Strategic Priority 3 – Enhance Public Image and Awareness
  • Unify image and brand awareness
  • Publicize action-oriented service
  • Promote core values
  • Emphasize vocational service
  • Encourage clubs to promote their networking opportunities and signature activities
 
District 5470 Strategic Priorities and Objectives
 
Strategic Priority 1 – Support and Strengthen Clubs
 
Objective 1 - Strengthen the capability of the district to provide service to the clubs by establishing and maintaining well trained, active, and supportive assistant governors and committee chairs and by establishing and adhering to continuity plans at both the district and club levels.
 
Strategic Priority 2 – Focus and Increase Humanitarian Service
 
Objective 2 – Increase club support for The Rotary Foundation and polio eradication
Objective 3 – Enhance club level collaboration with other Rotary Clubs in the district and with community groups in our service areas to advance our ability to provide humanitarian services.
Objective 4 – Develop one or more district-wide humanitarian service opportunities for club involvement.
 
Strategic Priority 3 – Enhance Public Image and Awareness
 
Objective 5 – Enhance the public image of Rotary in our communities through better use of communication tools.
Objective 6 – Strengthen the public perception of the value Rotary provides to our communities.
 
 
District 5470 Objectives and Action Plans
 
Objective 1 - Strengthen the capability of the district to provide service to the clubs by establishing and maintaining well trained, active, and supportive assistant governors and committee chairs and by establishing and adhering to continuity plans at both the district and club levels.
 
Action Plan 1.1 – Communicate the Strategic Plan to the clubs using the district website, electronically to all club presidents, and face-to-face with the assistant governors and club presidents.  Ensure that all clubs understand their responsibility to develop plans at their level and support the district plan.
 
Action Plan 1.2 – Create a District Advisory Board comprised of the District Leadership Team (DG, IPDG, DGE, DGN, and DGND) to accomplish the following actions pertaining to the strategic plan:  assign accountability, review progress and determine when updates are required, and ensure continuity and relevance.
 
Action Plan 1.3 – The District Leadership Team will identify, recruit, and train assistant governors such that all essential knowledge and tools are provided and seek a three-year commitment from these individuals to serve in these critical positions to ensure continuity.
 
Action Plan 1.4 – Establish a requirement for a quarterly meeting of the District Leadership Team and assistant governors to provide mentoring, leadership development, and an opportunity to discuss matters of importance.
 
Action Plan 1.5 – Create a measurement system to gauge assistant governor performance based upon the Rotary International AG job description as modified by the clubs, the AG, and the District Leadership Team to better address club perspectives.
 
Objective 2 – Increase club support for The Rotary Foundation and polio eradication
 
Action Plan 2.1 – Encourage clubs to make use of the district Rotary Foundation presenters for their required Foundation presentations.
 
Action Plan 2.2 – Encourage clubs to plan a fund-raising event for World Polio Day.
 
Action Plan 2.3 – Establish a district award for the individual Rotarian who donates the most to End Polio Now through Rotary.org.
 
Objective 3 – Enhance club level collaboration with other Rotary Clubs in the district and with community groups in our service areas to advance our ability to provide humanitarian services.
 
Action Plan 3.1 – Encourage district clubs to collaborate with other Rotary clubs and community groups in the local area to jointly provide humanitarian services through all channels.
 
Objective 4 – Develop one or more district-wide humanitarian service opportunities for club involvement.
 
Action Plan 4.1 – Create a project planning committee at the district level with representation from clubs across the district to identify and define model service projects that can be easily implemented at club level.
 
Objective 5 – Enhance the public image of Rotary in our communities through better use of communication tools.
 
Action Plan 5.1 – Take advantage of the many resources made available by Rotary International to conduct public relations activities designed to build awareness of Rotary and establish a highly positive image of our clubs.
 
Action Plan 5.2 – Generate greater visibility of Rotary across the district through the widespread use of signs, bumper stickers, banners, and other marketing initiatives in areas where our clubs are located.
 
Action Plan 5.3 – Develop the knowledge and capability needed to maximize use of social media such as Facebook, Twitter, Instagram, YouTube, and other methods to enhance our communication capability at both the district and club levels.
 
Objective 6 – Strengthen the public perception of the value Rotary provides to our communities.
 
Action Plan 6.1 – Encourage club leadership to increase engagement with community leaders using face-to-face meetings and other methods to generate a better understanding of the value Rotary brings to the community to produce greater involvement and support.
 
Action Plan 6.2 – Encourage clubs to redistribute the Rotary Magazine to businesses, medical offices, and other locations in our communities where people congregate to create greater awareness of Rotary in our communities.