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Here is a club that almost doubled in 18 months! [As reported by Julie Aubrey, RI regional membership officer] The Rotary Club of Clear Creek County 2000 in District 5450 (the Denver and surrounding area district) nearly doubled their membership in the past 18 months by making simple, but effective changes to how they engage with people in their community. Not only did their small club of 12 members grow to 23, but they grew their female membership from 0 to 7 members! Here’s how they did it: |
Rotary’s vision statement: why should you care? |
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In 2011, Rotary launched an initiative to strengthen our image, expand public understanding of what we do, and engage and inspire current and prospective members, donors, and partners. As part of that effort, we established an internal definition of our brand, confirming Rotary as the organization that joins leaders from all continents, cultures, and occupations, who exchange ideas on solving some of the world’s toughest problems, and then take action to bring lasting change to communities around the world. Rotarians have been working hard to tell the story of our impact in their communities. Thanks to their efforts, our public awareness levels globally have grown from 60 percent in 2012 to 75 percent in 2015.
