“Clones” strengthen club’s membership |
Dwindling attendance forced the Rotary Club of Langhorne, Pennsylvania, USA, to rethink its approach. It now allows members to designate “clones” to attend meetings and participate in projects on their behalf or along with them. Find out how cloning got new people involved in the club and its activities, saved busy members from leaving Rotary, and ultimately gave new energy to the club. |
Rotary’s vision statement: why should you care? |
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In 2011, Rotary launched an initiative to strengthen our image, expand public understanding of what we do, and engage and inspire current and prospective members, donors, and partners. As part of that effort, we established an internal definition of our brand, confirming Rotary as the organization that joins leaders from all continents, cultures, and occupations, who exchange ideas on solving some of the world’s toughest problems, and then take action to bring lasting change to communities around the world. Rotarians have been working hard to tell the story of our impact in their communities. Thanks to their efforts, our public awareness levels globally have grown from 60 percent in 2012 to 75 percent in 2015.
