Membership Matters December 2017

              Membership Development
The following is a message from Brian King, the Director of Membership Development for Rotary International.  He highlights several membership courses in the RI Learning Center that could prove to be beneficial to every club’s membership development.  Take a few minutes and check them out.  You never know, you might find something useful to help you recruit and retain members.

We are nearly midway through the Rotary year. Is your club making a difference? Is it strong, vibrant, and growing? Are your members engaged and satisfied with their club experience? If the answer is no to any of these questions, there’s still plenty of time to make a positive change in your club’s future. 

Rotary has eight new membership-related courses available in the Learning Center. Each course includes a variety of materials, including self-guided learning modules. The interactive modules present real-life scenarios that let you test different actions to see what happens.
The courses are: 
•    Is Your Club Healthy?
•    Building a Diverse Club
•    Online Membership Leads
•    Practicing Flexibility and Innovation
•    Strategies for Attracting New Members 
•    Kick-start Your New Member Orientation
•    Best Practices for Engaging Members
•    Your Membership Plan (coming soon)

To decide which areas to focus on, start with the course Is Your Club Healthy? Ask your membership committee to help you prioritize the course areas, then begin exploring. 

The courses are free and available on demand, so you can take them at your convenience. Members can access the courses in the Learning Center after signing in to their My Rotary account. 

You’ll find the Learning Center under Learning & Reference in the menu. In the Learning Center, select the Membership category along the left side of the page.