Public Image awards for Rotary year 2016-17 were presented at the re-scheduled Zone Institute in Chicago December 9th to North Texas District 5810 and Southern Colorado District 5470. 
Twelve of the 22 districts in Zone 21B and 27 submitted award applications this past year.  Required activities to qualify included increased media coverage, strong efforts to build Rotary’s new visual identity, implementation of a district public image plan, and at least one district-wide Rotary Foundation centennial initiative.  Districts also had to complete at least one additional activity that included a club public image award or citation, training program. Club visual identity audit or a measurable expansion of social media such as Facebook, YouTube, Twitter, etc. 
Paulette Church,  Public Image Coordinator for District 5470 reported successful coverage of Rotary events in Colorado newspapers, YouTube features on Navajo Solar Light and Guatemalan Water projects, and Facebook implementation by more than 50% of their clubs. 
Governor Teresa Anson’s  district strategic communication plan emphasized the difference Rotary is making at home and around the world, and the message that Rotary can lead the community to solving problems.   They obtained written pledges from club presidents to adopt the Rotary master brand, distributed 900 master brand pins to members, and  achieved an 80% usage of master brand usage on club visual materials.
District public image coordinators are working again this Rotary year to qualify for the 2017-2018 District Public Image awards.